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History of the Bertolli starts from this family that a century ago in the neighborhood of San Donato in Lucca open a food shop The Bertolli spouses opened the shop in 1865 only for the resale of oil Over the years it becomes a world power for marketing of oil, wine and cheese The Bertolli brand becomes a guarantee brand and after World War II remains the point of reference for the growth of many Lucca companies Until the 1960s, it remained a brand but they weren't able to understand how the global market could bring further development to the brand with the sale of assets to much more structured groups